Google’s search market share has dropped below 90% for the first time since 2015 according to web traffic analysis platform Statcounter. This does not necessarily signal a migration of users to AI search, since Statcounter compares search traffic only among the main search engines. The likes of Bing and Yandex are still way behind Google.
OpenAI is also cozying up to the news space, funding four new Axios newsrooms as part of a deal that could lead to as many as 100 locations. As part of the arrangement, OpenAI will draw on Axios content to answer user queries. OpenAI will also help Axios develop technologies to support journalists.
That doesn’t mean the AI chatbots aren’t commanding greater dominance, especially in the U.S. ChatGPT achieved 45% of the U.S. market share in Q4 2024, while competitors are performing well in emerging markets. Google Gemini now has over 50% of India’s download market.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.