Gravity4 Introduces AI-Based Digital Marketing Optimizer
Let’s catch up with news about AI in programmatic advertising. Starting with a company the cutest name, Gravity4 has launched Mona Lisa, a digital assistant that forecasts which programmatic media channels will yield the best results. She’s one smart lady, doing automated lookalike modeling, lead scoring, collaborative filtering, classification, regression, decision trees, recommendation engines, clustering, topic modeling and sequential pattern mining on data from 19 countries. Gravity4 assembles customer data from social, CRM, email, mobile, and advertising apps based on at least fifteen acquisitions since 2014.