Here’s a Song About Customer Data Platforms
Naturally, it’s called the Customer Data Platform Blues and describes the troubles a CDP can solve. It was allegedly recorded in Mississippi in the 1930’s but that seems unlikely.
Naturally, it’s called the Customer Data Platform Blues and describes the troubles a CDP can solve. It was allegedly recorded in Mississippi in the 1930’s but that seems unlikely.
New York City-based Cornell Tech Startup Studio has hatched its first chick, a company called Uru that promised “computer vision-powered, content-aware advertisements”.
Here’s another adtech player likely to find a lump of coal in their stocking: Turn has settled with the Federal Trade Commission over its failure to stop tracking customers who tried to opt out. Specifically, when Verizon Wireless customers opted out of tracking, Turn deleted their cookies but still tracked them with mobile identifiers and on mobile apps. Oops.
We’re not quite ready to party like it’s 2019 but there was a touch of déjà vu yesterday when Klaviyo’s share price soared 23% after its initial public offering, which had already been repriced above its target. The offering gave Klaviyo a valuation of $9.2 billion or roughly 20x its 2022 revenue.