Here’s a Song About Customer Data Platforms
Naturally, it’s called the Customer Data Platform Blues and describes the troubles a CDP can solve. It was allegedly recorded in Mississippi in the 1930’s but that seems unlikely.
Naturally, it’s called the Customer Data Platform Blues and describes the troubles a CDP can solve. It was allegedly recorded in Mississippi in the 1930’s but that seems unlikely.
New York City-based Cornell Tech Startup Studio has hatched its first chick, a company called Uru that promised “computer vision-powered, content-aware advertisements”.
Here’s another adtech player likely to find a lump of coal in their stocking: Turn has settled with the Federal Trade Commission over its failure to stop tracking customers who tried to opt out. Specifically, when Verizon Wireless customers opted out of tracking, Turn deleted their cookies but still tracked them with mobile identifiers and on mobile apps. Oops.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.