HubSpot will acquire omni-search AI tool Dashworks to accelerate the responsiveness of marketing, sales and service AI assistants to internal business queries. Dashworks responds to internal natural language questions by scouring business information, from CRM to apps, emails, documents, tickets and meeting notes. Dashworks will combine with HubSpot’s existing Breeze Copilot feature.
A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.
Adobe Real-Time CDP is integrating Roku’s connected TV viewer data to support real time audience planning, custom audience activation, and campaign measurement. The deal leverages recently-launched Roku Data Cloud, an expanded data clean room that makes Roku data more readily available to marketers. It’s part of a larger trend to enable individual-level targeting of CTV ads.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.