Hull.io Offers A Customer Data Platform for B2B Marketers
Most Customer Data Platforms are built for enterprise marketers and priced accordingly. Hull.io is sold to small B2B firms. Cool.
Most Customer Data Platforms are built for enterprise marketers and priced accordingly. Hull.io is sold to small B2B firms. Cool.
Well, this is meta: a newsletter item about a press release announcing future publication of the newsletter. I don’t think reading it will cause a tear in the space-time continuum, but then again, it might. Click here if you’re brave enough to find out.
Criteo launched a new Predictive Search product that automatically optimizes paid search bids in Google Shopping campaigns based on user intent, device, and behavior as well as non-individual factors. One key enabler is Criteo’s Universal Match technology, which tracks anonymized users across all devices, browsers and apps. Criteo applies the same technology to personalize dynamic email, retargeting, social and mobile app advertising. So think of this as today’s good news story: yes, there are solutions to the challenge of identifying cross-channel behaviors.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.