Hull.io Offers A Customer Data Platform for B2B Marketers
Most Customer Data Platforms are built for enterprise marketers and priced accordingly. Hull.io is sold to small B2B firms. Cool.
Most Customer Data Platforms are built for enterprise marketers and priced accordingly. Hull.io is sold to small B2B firms. Cool.
Well, this is meta: a newsletter item about a press release announcing future publication of the newsletter. I don’t think reading it will cause a tear in the space-time continuum, but then again, it might. Click here if you’re brave enough to find out.
Criteo launched a new Predictive Search product that automatically optimizes paid search bids in Google Shopping campaigns based on user intent, device, and behavior as well as non-individual factors. One key enabler is Criteo’s Universal Match technology, which tracks anonymized users across all devices, browsers and apps. Criteo applies the same technology to personalize dynamic email, retargeting, social and mobile app advertising. So think of this as today’s good news story: yes, there are solutions to the challenge of identifying cross-channel behaviors.
We have a full basket of retail news today, Dear Reader. First up is NielsenIQ, which just launched a solution to help retailers run their own media networks with tools to build targeted audiences, manage ads and offers, and measure results. The same tools would probably support retailers’ own promotions, but retail media networks are a much hotter topic right now.