IAB Tech Lab Offers Audience Data Disclosure Framework

Most of the GDPR discussion has focused on bringing your own data collection into compliance. But there’s a secondary impact of ensuring that any data you purchase has itself been collected properly. IAB Tech Lab has released a proposed framework for standardized disclosures on sources of ad audience data. It includes an API to simplify sharing the information across the advertising supply chain. You may recall a somewhat similar data quality labeling standard proposed a few weeks ago by DMA, ARF and CIMM. No one is working on a standard for acronym disclosures, alas.