Quite a few companies use artificial intelligence to find optimal combinations of ad creative components. But IBM is still a powerful enough brand that its entry attracts attention. Advertising Accelerator with Watson finds optimal creative combinations for segments, not individuals, although it also finds new segments.
MailChimp has a 60.5% share of the email marketing industry, according to its bizarrely-designed online annual report. The report also counts the number of emails mentioning Marie Kondo and other random topics. This is amusing until you realize it means they’re reading what customers send.
New privacy rules threaten access to all types of third-party data. Big retailers are offering access to their own customers as an alternative. Walmart has just added a self-service portal for buying search and sponsored product ads on its Web site. Targeting doesn’t currently make full use of Walmart’s detailed customer data, but likely will in the future. https://adexchanger.com/search-2/walmart-launches-self-serve-ad-platform-but-retail-and-audience-data-isnt-available-yet/
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.