iHeartMedia Buys Stuff Media to Grow Its Podcast Business
Podcasts have been hailed as an emerging media channel recently. If you’re drinking that Kool-Aid, you’ll be interested that leading podcast publisher Stuff Media was just purchased by struggling radio, outdoor, and entertainment giant iHeartMedia, which already has a large podcast publishing and distribution operation. By “struggling”, I mean iHeartMedia filed for Chapter 11 bankruptcy last March.