Informatica doesn’t have a single product labeled as a CDP but it does offer all the pieces to assemble one. They’ve just announced a slew of new features across their products, including richer views into customer behaviors, AI-powered data cataloging, and data marketplace to make enterprise data more accessible. There are a couple of nods to self-service and data democratization, but we’re clearly in yes-code territory.
Google Analytics is adding AI-based trend discovery and recommendations, cross-channel conversion measurement, and integration with Google advertising products. It’s “privacy-centric by design” in not using cookies or device IDs, although it does leverage the vast personal data stores that Google gathers without sharing. No reason to worry that Google results will favor Google properties. No reason at all.
An ICO audit found widespread data protection failings including breach risk.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.