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Infutor Identity Data Offered on AWS Data Exchange

Marketers hoping to get more value from their own first-party data are getting some help from Amazon Web Services, which has just added Infutor’s individual-level data to its Data Exchange.  The deal will make it easier for AWS users to enrich their first-party data with Infutor’s identity and attribute information, enabling more detailed targeting across more channels.

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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021

Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.

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