Infutor is also repackaging existing capabilities, launching Total Consumer Insights, a “third party dataset that provides privacy-compliant behavioral and household attributes on 266 million US consumers across 120 million households.” It brings together data and predictive modeling products that were previously separate.
At least I understand this story, which is that hospitality-specialist CRM, digital marketing and CDP vendor NextGuest has merged with Cendyn, which provides related software and services. I’m a bit embarrassed to admit the deal was announced last month, but thought you’d still want to know.
You really seem interested in cookie-free identity solutions, Dear Reader, so I’ll share this announcement about Neustar Unified Identity, an “end-to-end identity management solution that enables resolution of offline to online identifiers by responsibly connecting people, location, and device data.” If I understand correctly, Unified Identity lets CDPs and other external systems tag their data with identifiers created by Fabrick, Neustar’s “next generation Customer Identity Platform” which is powered by OneID, Neustar’s “identity graph platform”.
Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing. What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”. Annoying and creepy and it probably works.