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Instacart Buys Eversight Promotion Platform

We have lots of acquisition news today, Dear Reader, and I’m not talking about your first Pumpkin Spice Latte of the season.  Let’s start with Instacart buying pricing and promotions platform Eversight.  It’s an interesting extension as Instacart works to protect its pandemic-driven market gains in the face of new home delivery options and a return to in-store sales.

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TIME Magazine Buys Brandcast Website Builder

September 2, 2022

Did you know that TIME Magazine (1923) predates the first bread slicing machine (1928)?  TIME’s original business model went stale long ago, although the company has expanded its digital, video, events, and other businesses since Salesforce co-founder Marc Benioff and his wife bought it in 2018.  TIME just made its first acquisition under the Benioff regime, purchasing no-code website builder Brandcast.  The tech will help TIME clients build customized microsites.

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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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