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Integrate Buys ListenLoop for Programmatic B2B Advertising

Integrate helps B2B marketers manage ad programs and move leads between systems. They don’t call themselves a CDP but do assemble target account lists from multiple sources. They’ve just bought ListenLoop, a B2B programmatic ad platform. This complements their existing ties to external ad networks.

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Most Facebook Users Don’t Know It Classifies Them: Pew Research

January 18, 2019

I know you’re not that interested in privacy news, Dear Reader, but figure I can still slip in the occasional factiod. For example: a Pew study that found 74% of Facebook users don’t know the platform classifies their interests and 51% are not comfortable when they find out. Oh, and 27% say Facebook gets it wrong. Bear the first two figures in mind the next time someone says data gathering is based on consent. Remember the last one when you think about using that data for your own targeting.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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