“Distraction Control” is a feature Apple is rolling out for the iOS 18 Safari browser with no fanfare at all. Now available in iOS 18 developer beta, it will allow users to selectively and persistently block website features they find, well, distracting. That includes pop-up forms, banners, sign-in windows and, the one that’s sparking concern, ads.
IP addresses are not stable identifiers for households. Through its new Performance Suite, FreeWheel will combine buyer’s first-party IDs, permissioned IDs from a network of premium publishers and leading identity graphs to improve targeting without sacrificing reach. The Performance Suite solutions are designed for activation through Beeswax, FreeWheel’s DSP.
Amazon has extended its social commerce tentacles to TikTok and Pinterest ads, enabling users to make Amazon purchases without leaving the apps. Users have to link their Amazon account to their app profile and Amazon keeps all the resulting data. Walmart already partners with TikTok on shoppable live streams.
Amperity has launched its Customer Data Cloud, a solution designed to support the transformation of raw data in a warehouse or lake into usable business assets. New capabilities include real-time reaction to streaming customer data and no-copy access to customer data in Snowflake and AWS.