For a broader view of new data technologies, here’s a “big data” survey from Syncsort. It’s always sobering to be reminded that IT professionals care more about business productivity and cost reductions than marketing or customer experience. For example: “data blending”, which is what CDPs do, ranked sixth on their list of data lake use cases. That’s why marketers buy CDPs for themselves.
Customer Data Platform vendor BlueVenn has acquired LEAP media solutions, which builds marketing databases and runs marketing programs for U.S. media companies. LEAP has long used BlueVenn technology. It’s another example of CDP vendors adding more services.
The number of Customer Data Platform (CDP) vendors more than doubled in 2017, according to the CDP Industry Update released today by the CDP Institute.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.