Speaking of data, dynamic creative vendor Jivox has integrated real-time, local weather data from IBM-owned The Weather Company. IBM has been pushing hard to make that data broadly available, so this isn’t especially newsworthy. But it’s worth being reminded that such data can be directly integrated into messaging decisions by companies like Jivox.
One question haunting the CDP industry is what happens when enterprise tech vendors start offering data unification. It hasn’t happened so far but last week did see new connectors between Salesforce CRM data and several Google products: Google Analytics 360, the BigQuery database, Google AdWords, and DoubleClick Bid Bid Manager. They’re first fruit of a partnership announced last year. If Google builds more connectors and adds core CDP functions such as identity resolution, this could get interesting.
The CDP Institute has published a draft list of features to use in categorizing CDP vendors. The classification is an attempt to reduce confusion about what makes a CDP and how CDP vendors differ. Comments are welcome.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.