Kenyan startup Phindor has launched a next generation shop assistant system that employs artificial intelligence (AI) to help local businesses digitise record management, data collection and storage.
Identitypass has announced that it has raised $2.8 million in seed funding, months after graduating from Y Combinator. The round also comes a few months after the startup raised $360,000 in pre-seed investment last November, bringing its total funding to $3.1 million.
Connected TV (CTV) ads increased 57% to $15.2 billion in 2021, according to the Interactive Advertising Bureau (IAB). CTV revenue has plenty of room to grow: IAB notes CTV accounts for 36% of total TV time but just 18% of video ad dollars. A separate Innovid study also shows headroom: they find the average CTV campaign reaches under 10% of the possible audience with relatively low frequency.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.