LiveRamp Lets Partners Integrate AbiliTec Offline Identity Resolution

Personal identity vendor LiveRamp has added an API to integrate its AbiliTec offline identity resolution platform with external systems. Its press release features quotes from CDPs BlueConic and RedPoint Global as sample users. This highlights an often-misunderstood fact: many CDPs rely on external technology for identity resolution, in part because identity resolution often uses external data with connections not available within a company’s own data.

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ZoomInfo Buys Tech Data Aggregator Datanyze and Mysterious Y Labs

September 27, 2018

It’s an odd news day, Dear Reader: several sets of related stories but no clear lead. We’ll start with news that B2B contact aggregator ZoomInfo has purchased Datanyze, which identifies the technologies that companies use. The day before, ZoomInfo announced purchase of Israel-based Y Labs, a small start-up of indeterminate nature. ZoomInfo itself was purchased by private equity firm Grant Hill Partners for $240 million in 2017.

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V12 Launches “CDP Solution” Including Third Party Data and Services

September 25, 2018

Marketing data and services vendor V12 has launched an “integrated CDP solution” that combines first and third party data, multi-channel integration, automated emails, and analytics. V12 can populate the system with its own third party data, a feature that’s recently started to showing up in more CDPs. Offerings include marketing execution and services, which may place the system beyond the CDP Institute’s definition of CDP as “packaged software”.

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