Lytics has added new deployment options on Google Cloud. Private Instance lets clients have a Lytics-managed CDP implementation on dedicated resources. Private Cloud lets companies run the Lytics CDP for themselves in their own Google Cloud instance. Both options are targeted at highly regulated industries such as financial services and healthcare.
mParticle today announced purchase of Vidora, an AI-based predictive modeling system. The tool has already been integrated with mParticle to support personalization with predicted behavior scores and values on customer profiles. It’s mParticle’s second acquisition this year, following purchase of customer journey analytics platform Indicative in January.
ArcSpan helps web publishers increase ad revenue by adding value to their audiences. It just launched Contextual APP, which applies industry-standard content taxonomies to web pages, making it easier for advertisers to purchase targeted, consistent audiences across multiple web sites. The result can be significantly higher revenue per impression.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.