The Invoca study found that complicated voice interactions still require humans. Many artificial intelligence vendors are working to change that. Here we have magia.ai, which just launched what it calls “the first truly autonomous-retail platform” to create “human-like selling interactions” by voice or text. The key is to understand free-form natural language and adjust system accordingly. They tested it on wine recommendations, which must have been fun. Maybe they’ve crossed the uncanny Napa valley.