Voice-based devices get plenty of attention but I still don’t think people recognize how entirely they will change the world in general (the walls will literally be listening) and marketing in particular (no more visual advertising). This report from Invoca covers some of the territory, finding that 20% of searches are already done by voice, 61% of people will listen to voice ads, and 73% of voice assistant owners have already bought something through it. Can you hear me now?

But businesses need to prepare for GDPR regardless of how consumers eventually react. This piece in DigiDay says Data Management Platforms in particular will need massive changes, ultimately shifting from anonymous third party data to identified first party data. That will land them squarely in Customer Data Platform territory, he noted with a smirk.

News organizations have long sought ways to make platforms like Meta and Google pay for the content they reproduce. Now Google says the value of news content is overrated, especially when it comes to ad revenue. A study conducted by Google in eight European countries found no change to Search ad revenue and less than 1% drop in usage when the content from 13,000 EU publishers was removed.