Programmatic display and retargeting vendor MainAd named its new tool Logico, which isn’t cute at all. It applies machine learning to individual profiles, using the results to predict individual behaviors and adjust ad bids accordingly. MainAd calls itself an ad tech company but apparently creates custom campaigns for each client, making it more like an agency.
Some news is more interesting for how it’s presented than the actual content. For example, when encryption developer Paranotek patented its latest protocol, the press release said it “may solve many of today’s online data and privacy issues.” This suggests they felt that a positioning based on personal privacy would be more appealing than one based on corporate data security. I hope they’re right although I doubt it. I also hope Paranotek employees refer to themselves Paranoids.
Freemium software has traditionally been used to promote simple products with mass appeal.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.