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Marketers Do Best with Customer Data: Econsultancy Study for SAP

Should marketers be in charge of customer data? A study by Econsultancy for SAP suggests the answer is yes: companies doing the best job with their customer data are vastly more likely than others to say marketing owns the customer (66% vs 11%) and manages customer data operations (44% vs 25%). Leaders are better at lots of other things, too. Well worth a look.

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One-Fifth of Firms Don’t Expect to Comply with GDPR: IAPP Report

October 25, 2018

Lest you conclude the good guys have won, we have the 132-page IAPP-EY Annual Privacy Governance Report on what’s actually happening. Which is that 56% of companies still haven’t complied with GDPR and 19% say they don’t expect to, ever. Just 32% consider their privacy program mature and a minuscule 2% have fully automated response to data subject requests – a GDPR right that would quickly overwhelm manual processes if it widely exercised.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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