Marketers themselves want to control their data, according to another survey by ad buying engine Sizmek. In particular, 88% want to own the data created by their campaigns, rather than ceding control to “walled gardens” like Facebook and Google.
IBM is buying open source technology vendor Red Hat in a deal valued around $34 billion. IBM’s announcement crows this “changes everything about the cloud market”. But it also says Red Hat will operate as a separate unit, so it’s not clear how. Probably more relevant: Red Hat is growing and IBM is not.
Lest you conclude the good guys have won, we have the 132-page IAPP-EY Annual Privacy Governance Report on what’s actually happening. Which is that 56% of companies still haven’t complied with GDPR and 19% say they don’t expect to, ever. Just 32% consider their privacy program mature and a minuscule 2% have fully automated response to data subject requests – a GDPR right that would quickly overwhelm manual processes if it widely exercised.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.