Marketers Optimistic about CDP Impact

A CDP is in place at nearly half (45%) of marketers surveyed by Forbes Insights for CDP vendor Treasure Data. One third (35%) of those with a CDP have seen some benefits already and 93% expect benefits within two years. The fraction seeing significant benefits is expected to grow from 1% now to 40% over that period. Download for lots of other good data about data sources, obstacles, and applications.