A CDP is in place at nearly half (45%) of marketers surveyed by Forbes Insights for CDP vendor Treasure Data. One third (35%) of those with a CDP have seen some benefits already and 93% expect benefits within two years. The fraction seeing significant benefits is expected to grow from 1% now to 40% over that period. Download for lots of other good data about data sources, obstacles, and applications.
Mobile marketing vendor Urban Airship has raised a $25 million Series F, bringing its total financing to $100.9 million. Urban Airship orchestrates and personalizes messages across mobile apps, email, Web push, and SMS and connects with other channels via an open API.
I have a slew of other items about AI being used for cool things including seeing around corners https://venturebeat.com/2018/06/12/researchers-develop-ai-for-detecting-objects-behind-walls-with-a-single-photo/, rendering 3D objects from photos https://venturebeat.com/2018/06/14/googles-deepmind-develops-ai-that-can-render-3d-objects-from-2d-pictures/, and delivering packages via two-legged robots (creepy!) https://www.cnbc.com/2018/05/01/agility-robotics-building-two-legged-cassie-robot-and-delivery-robots.html.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.