A CDP is in place at nearly half (45%) of marketers surveyed by Forbes Insights for CDP vendor Treasure Data. One third (35%) of those with a CDP have seen some benefits already and 93% expect benefits within two years. The fraction seeing significant benefits is expected to grow from 1% now to 40% over that period. Download for lots of other good data about data sources, obstacles, and applications.
Mobile marketing vendor Urban Airship has raised a $25 million Series F, bringing its total financing to $100.9 million. Urban Airship orchestrates and personalizes messages across mobile apps, email, Web push, and SMS and connects with other channels via an open API.
I have a slew of other items about AI being used for cool things including seeing around corners https://venturebeat.com/2018/06/12/researchers-develop-ai-for-detecting-objects-behind-walls-with-a-single-photo/, rendering 3D objects from photos https://venturebeat.com/2018/06/14/googles-deepmind-develops-ai-that-can-render-3d-objects-from-2d-pictures/, and delivering packages via two-legged robots (creepy!) https://www.cnbc.com/2018/05/01/agility-robotics-building-two-legged-cassie-robot-and-delivery-robots.html.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.