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Marketers Shift Spend to First Party Data: IAB Report

It’s become a cliché to say that loss of third party data makes first party data more important. This IAB study supports the notion, finding that spend on data management, including CDPs, grew 9.8% in 2019 to reach $5.5 billion while spend on third party data grew only 6.1% to reach $11.9 billion. Both are down in 2020 due to the pandemic, which has also replaced privacy regulation as marketers’ top concern.

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THE COST OF YOUR DATA BREACH

August 5, 2020

IBM’s Cost of Data Breach report, which was conducted in partnership with the Ponemon Institute, warns that data breach costs have increased by 10% in recent years while the speed of discovering breaches has decreased. On average, they say based on interviews with 3,200 individuals involved in data breaches, it takes 280 days to mend a breach. Not only does this mean lost revenue, but also a loss of customer trust and damage to a company’s reputation.

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Singapore metaverse UGC platform BUD raises $36.8M Series B led by Sequoia Capital India

May 26, 2022

BUD, a Singapore-based metaverse user-generated platform, announces its $36.8 million Series B round led by Sequoia Capital India. The company intends to use the fresh funding to further develop its creation tools, grow its global user base and roll out web3 products for its metaverse ecosystem. It has also revealed clear plans to launch its own non-fungible token (NFT) marketplace.

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