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Marketers Throw Away Too Much Data: Digital Element Report

And since we’re on the topic, marketers also feel they’re throwing away a good portion of the data they do collect, says geolocation data provider Digital Elements. More than half felt they could increase revenues if they could use an extra 25% of the data they currently throw away. Most of the study focuses on IP location data, which 71% said was very important but just 39% are using fully.

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One-Fifth of Firms Don’t Expect to Comply with GDPR: IAPP Report

October 25, 2018

Lest you conclude the good guys have won, we have the 132-page IAPP-EY Annual Privacy Governance Report on what’s actually happening. Which is that 56% of companies still haven’t complied with GDPR and 19% say they don’t expect to, ever. Just 32% consider their privacy program mature and a minuscule 2% have fully automated response to data subject requests – a GDPR right that would quickly overwhelm manual processes if it widely exercised.

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Real-Time Data Leads to Quicker Growth: Confluent Survey

May 24, 2022

No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast.  Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.

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