Marketing Analytics Are Swamped by Data Ocean: Conductor Survey

There’s no doubt that B2B analytics are a challenge. Content marketing platform Conductor found that just half of marketers (51%) said they could easily measure the results of their global marketing efforts. Slightly more (56%) are overwhelmed by the amount of data their systems generate when they try to extract insights. Just 3% have a single dashboard to measure overall marketing performance while 29% have five or more.