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Marketing tech firm Hypergro.ai raises ₹7 cr (~USD$843,000) in seed round in India

Bengaluru-based martech startup ‘Hypergro’, has raised ₹7 crore (~USD$843,000) in a seed funding round. The company works in the domain of boosting brand revenues and reducing customer acquisition costs.

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Meta Offers No-Ad Subscriptions in Europe

November 2, 2023

You saw this one coming: bowing to pressure from European privacy regulators, Meta will offer paid subscription, ad-free versions of Facebook and Instagram to EU, EEA, and Swiss residents.  Apparently Facebook will still gather their customers’ data but not use it so long as they continue to pay the protection subscription fee.  After all, that’s a nice little profile you have there, my friend, it would be a shame if it were shared without someone you didn’t want to see it.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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