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Martech Is Better Managed When IT is Involved: CMO Council Study

You know I can’t resist a report titled “Making MarTech Pay Off”.  This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation.   Correlation doesn’t prove causation, of course.  There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.

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Ad Blocking Leader eyeo Starts Its Own Demand Side Platform

August 17, 2021

Irony alert: eyeo, which owns the world’s most popular adblocker, Adblock Plus, makes it money by showing ads to users who have consented to see them.  Maximizing that revenue stream is good business, so it makes sense that eyeo has just launched a demand side platform to make it easier for agencies to buy ads that reach its audience.   The company was already selling ads through other DSPs.

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Amazon Backs Down on Charging Sellers Who Don’t Use Its Fulfillment Services

September 25, 2023

There’s probably no limit to Amazon’s greed – because capitalism – but there are constraints as governments regulate BigTech more aggressively and, just maybe, the free market works its wonders. Amazon cited “seller sentiment related to the fee” in its statement pulling back from its planned 2% fee on sellers who don’t use its Prime fulfillment services.  But looming antitrust cases likely had something to do with it.

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