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Martech Is Better Managed When IT is Involved: CMO Council Study

You know I can’t resist a report titled “Making MarTech Pay Off”.  This CMO Council report, in collaboration with KPMG, finds that companies with the most effective CMO-CIO working relationships also do lots of other things right, such as martech planning, measurement, and innovation.   Correlation doesn’t prove causation, of course.  There’s less cooperation at companies where marketing and IT have separate budgets or martech isn’t controlled by either group.

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Ad Blocking Leader eyeo Starts Its Own Demand Side Platform

August 17, 2021

Irony alert: eyeo, which owns the world’s most popular adblocker, Adblock Plus, makes it money by showing ads to users who have consented to see them.  Maximizing that revenue stream is good business, so it makes sense that eyeo has just launched a demand side platform to make it easier for agencies to buy ads that reach its audience.   The company was already selling ads through other DSPs.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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