MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all the first-party data they’ve collected. To activate advertisers’ CRM data, MaxPoint developed Customer Catalyst, a product that matches brands’ CRM with data showing where customers live and shop.
Leanplum, the leader in mobile marketing, today announced that it closed a $29 million round in Series C funding. The round was led by Canaan Partners, with participation from existing investors Kleiner Perkins Caufield & Byers (KPCB) and Shasta Ventures. Since its 2012 launch, the company has raised a total of $46.3 million. Leanplum will use the new funding to expand its sales, marketing, and engineering teams and drive aggressive global expansion. Joydeep Bhattacharyya formerly of Shasta Ventures, who recently joined Canaan Partners, will return to Leanplum board of directors.
Trying to determine a person’s digital “identity” over time across devices is the mission of the moment. Every ad tech and mar tech platform, as well as data providers and aspirant start-ups, confuse prospects and customers alike with multi-syllabic descriptions of their deterministic and probabilistic approaches to truth.
Preliminary findings by the European Commission state that Apple and Google are in violation of the EU’s Digital Markets Act. Among the findings, Google Search is accused of prioritizing Google’s own products and services in results; Apple is instructed to improve interoperability between iOS and third-party devices. The companies now have an opportunity to respond.