CDP vendor Segment announced a $64 million Series C investment, bringing its total funding to $109 million.  Segment says more than 15,000 customers use its technology to connect Web site and mobile app data with 200+ analytics and marketing tools.  Segment’s $64 million nearly equals the $74 million that all CDP vendors combined raised in the first half of 2017 (see yesterday’s newsletter for details).

With what must surely be a contemptuous sneer, Facebook has responded with rumors of minor concessions to publishers, including some ability to charge directly for articles read through Facebook and even a glimpse at precious subscriber data. Google’s response will have to wait for the next episode.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.