Returning to the present: small business social media vendor MeetEdgar can now automatically write and publish posts by reading content from a user-specified Web page. It will automatically vary the wording in each item. No more pesky thinking, thank goodness.
Predictive advertising company AdTheorent has announced a product that sends ads to friends and family of targeted individuals. Clients send the company a target list; AdTheorent matches it against its 740 million device database, finds other devices in the same physical household, and serves ads on those devices. So those red shoes you didn’t buy can now chase your significant other across the Internet. It’s really just household targeting but it sure sounds annoying.
This definitely doesn’t qualify as news but we’re told that David Raab’s half-day Customer Data Platform workshop at the MarTech Conference in Boston in October is likely to sell out. So register soon if you’re interested. Use coupon code CDPorg for a 10% discount. Rates go up September 1.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.