Data quality vendor Melissa has launched Unison, an integrated platform that lets users set up process flows combining standardization, validation, and enrichment. The new system is an on-premises, client-server product, if you remember what those mean.
Predictive advertising company AdTheorent has announced a product that sends ads to friends and family of targeted individuals. Clients send the company a target list; AdTheorent matches it against its 740 million device database, finds other devices in the same physical household, and serves ads on those devices. So those red shoes you didn’t buy can now chase your significant other across the Internet. It’s really just household targeting but it sure sounds annoying.
This definitely doesn’t qualify as news but we’re told that David Raab’s half-day Customer Data Platform workshop at the MarTech Conference in Boston in October is likely to sell out. So register soon if you’re interested. Use coupon code CDPorg for a 10% discount. Rates go up September 1.
If you still think that MCP stands for Male Chauvinist Pig, well, the 1970’s want their disco ball back. Today’s hep cats know that MCP stands for Model Context Protocol, a new-but-widely supported standard that lets large language models access structured data as context for their prompts. Early adopters include Salesforce and Adobe, and search platform Algolia is now using it to feed their data to customer-facing real-time AI agents.