Data quality vendor Melissa has launched Unison, an integrated platform that lets users set up process flows combining standardization, validation, and enrichment. The new system is an on-premises, client-server product, if you remember what those mean.
Predictive advertising company AdTheorent has announced a product that sends ads to friends and family of targeted individuals. Clients send the company a target list; AdTheorent matches it against its 740 million device database, finds other devices in the same physical household, and serves ads on those devices. So those red shoes you didn’t buy can now chase your significant other across the Internet. It’s really just household targeting but it sure sounds annoying.
This definitely doesn’t qualify as news but we’re told that David Raab’s half-day Customer Data Platform workshop at the MarTech Conference in Boston in October is likely to sell out. So register soon if you’re interested. Use coupon code CDPorg for a 10% discount. Rates go up September 1.
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.