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MeritB2B Acquires True Influence for Intent Data

MeritB2B has its roots in B2B marketing lists but they too have expanded into technology and services.  They just acquired True Influence, which collects B2B buyer intent signals and provides related account-based marketing and demand generation services.

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WPP Buys Cloud Commerce Group for Ecommerce Order Management

December 1, 2021

Agency holding company WPP has bought itself Cloud Commerce Group, which handles order processing, shipping, and other back-office functions for ecommerce platforms and marketplaces. It integrates with ecommerce systems like Magento and Shopify, marketplaces like Amazon and Etsy, and shippers like UPS and Fedex.   Agency companies like WPP didn’t used to own a lot of technology but that is changing.  Cloud Commerce will join WPP’s Wunderman Thompson Commerce group.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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