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MeritB2B Acquires True Influence for Intent Data

MeritB2B has its roots in B2B marketing lists but they too have expanded into technology and services.  They just acquired True Influence, which collects B2B buyer intent signals and provides related account-based marketing and demand generation services.

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WPP Buys Cloud Commerce Group for Ecommerce Order Management

December 1, 2021

Agency holding company WPP has bought itself Cloud Commerce Group, which handles order processing, shipping, and other back-office functions for ecommerce platforms and marketplaces. It integrates with ecommerce systems like Magento and Shopify, marketplaces like Amazon and Etsy, and shippers like UPS and Fedex.   Agency companies like WPP didn’t used to own a lot of technology but that is changing.  Cloud Commerce will join WPP’s Wunderman Thompson Commerce group.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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