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MeritB2B Acquires True Influence for Intent Data

MeritB2B has its roots in B2B marketing lists but they too have expanded into technology and services.  They just acquired True Influence, which collects B2B buyer intent signals and provides related account-based marketing and demand generation services.

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WPP Buys Cloud Commerce Group for Ecommerce Order Management

December 1, 2021

Agency holding company WPP has bought itself Cloud Commerce Group, which handles order processing, shipping, and other back-office functions for ecommerce platforms and marketplaces. It integrates with ecommerce systems like Magento and Shopify, marketplaces like Amazon and Etsy, and shippers like UPS and Fedex.   Agency companies like WPP didn’t used to own a lot of technology but that is changing.  Cloud Commerce will join WPP’s Wunderman Thompson Commerce group.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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