Microsoft is offering a low-code tool that lets non-technical users train AI models on their company’s own data. Microsoft 365 Copilot Tuning will be in limited release this June. Other announcements at the company’s Build 2025 event include multi-agent orchestration and new agent-building tools for developers.
We’ll believe it when we see it, but a new report from LUMA suggests that creators might evolve from influencers to paid media — and, surprise, it’s AI doing the nudging. AI offers improved creative review, probabilistic comparisons of outcome against traditional ad channels — and creators themselves are dipping into predictive outcome modeling. Creators are also now tending to span across a number of platforms rather than sticking with their niche.
ChatGPT announced a beta feature that lets companies include their own data in its Deep Research results. Users can point to files stored in GitHub, Microsoft OneDrive and Sharepoint, and Dropbox. Note that including data in query results isn’t the same as using that data to train a model.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.