Retail analytics provider Euclid offers yet another survey showing that Millennials shop differently from their elders. You knew that, but did you know Millennials care much less about checkout time, return policy and product availability? That’s probably because, as the survey also shows, they’re more likely to order online and use the store as a pickup point. More here about attitudes towards store staff, marketing messages, social media, and so on.

On the other hand, an Accenture survey found that 73% of consumers have never received a brand message they felt was too personalized and 91% are more likely to shop with brands that recognize, remember and give them relevant recommendations. The biggest complaint is targeting based on data they didn’t knowingly provide, although the Most Creepy Award goes to offers received when walking near a physical store.

Is the jury still out on social commerce? Our friends at eMarketer don’t think so: they expect it to grow 34% this year to exceed $53 billion and 5% of total U.S. ecommerce market. Related: Amazon-owned Twitch is jumping into the game and Motom is consolidating social shopping feeds from multiple platforms.