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Mobile Device Usage Grew 25% During Lockdowns: App Annie Research

If you’ve been wondering how much mobile device usage grew during the pandemic, App Annie has some answers: mobile hours were up 25% compared with the second half of 2019 and ad placements in June 2020 were 70% higher than June 2019. PubMatic’s quarterly mobile ad report found similar growth and a surge in ads bought through private marketplaces: these are expected to account for 51% of programmatic mobile ad spending, exceeding the volume on open exchanges. Private marketplaces offer less risk of inappropriate placements than open exchanges.

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Average Company Has Connected 49% of Its Data: SnapLogic Research

August 21, 2020

Finally, SnapLogic reports IT leaders say the average company has connected just 49% of its 115 data sources. This isn’t entirely for lack of trying but it still means the average employee loses 4 hours per week resolving data issues and that 42% of processes which could be automated are still done manually. Biggest obstacles are legacy technology, complex data types, data siloes, and regulatory requirements.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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