Most Adblock Users Would Allow Non-Intrusive Ads: Blockthrough Study

About 21% of global consumers use an ad blocker, according to this Blockthrough study.  The rate has been roughly flat for the past few years, rising slightly for desktop users and falling for mobile devices in 2022.  The more intriguing news is that 95% of adblock users agree to allow non-intrusive ads when given the choice.

More News

Next Article

Trackable Ads Earn 2.7x Higher eCPM Than Non-Trackable Ads: Pubmatic Report

August 8, 2022

When Apple started to enforce its Application Tracking Transparency (ATT) rules for iPhone in April 2021, no one knew how many users would share their IDFA device ID when given an explicit choice.  More than one year later, Pubmatic reports the rate is about 30% for iOS 14.5 and higher, compared with 55% for earlier iOS versions.  One secondary result is that impressions with IDFA present earn a cost per thousand (eCPM) that’s 2.7x higher than impressions without an IDFA.

CDPI Newsletter
Previous Article

CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

CDPI Newsletter
Featured Article

Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

CDPI Newsletter