Most EU Consumers Would Exercise GDPR Rights If They Knew About Them: Pega Survey

The year is young, but I think there’s been a noticeable drop-off in news about artificial intelligence. The replacement topic seems to be scare stories about General Data Protection Regulation (GDPR), the upcoming European Union restrictions on use of consumer data. For example, this survey from Pegasystems found 79% of consumers don’t know about GDPR but 82% said they’d exercise their new rights once they were told about them. Almost half said they’d tell companies to erase their data if they learned it were being sold or shared – vastly more than for robo calls, poor targeting, or unwanted marketing.

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Main AI Uses Are Analytics, Customer Experience, and Process Automation: TechEmergence Conference

January 9, 2018

It’s easy for marketers to see marketing as the center of everything. Today let’s look at some other perspectives. We’ll start with this survey of attendees at a recent TechEmergence conference on applied artificial intelligence. Most were business founders and technical employees. When asked about current and future use of AI, they ranked marketingbehind analytics, customer experience, and process automation. It did beat cybersecurity, human resources, finance, robotics, and vehicles.

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Datonics Audience Data Marketplace Extended to Neustar Data Directory

January 5, 2018

If you want a trend outside of CDPs, try “data marketplace”. We’ve recently seen them from Sonobi, Kochava, Narrative I/O, and IOTA Foundation. Most aggregate individual-level data from multiple sources to build online advertising audiences. This gives marketers alternatives to the data that Facebook, Amazon, Google and others hoard inside their walled gardens. Datonics is another player in the space. They just announced their data will be available in Neustar’s Identity Data Management Platform.

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