Most Martech Funding in 2017 Went to Delivery Systems: MarTech Advisor Report

For a broader look at martech investing, check out MarTech Advisor’s just-released Investscape report on 2017. Total funding dropped from $14 billion in 2016 to $8.8 billion in 2017 but the 2016 figures were skewed by a few very large deals. There’s no separate category for Customer Data Platforms in particular or data management in general, but it’s clear that investors’ priorities are on delivery: top funding categories were mobile marketing, e-commerce, sales enablement, loyalty, social media, and events.