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mParticle Expands Data Management Features

CDP mParticle has expanded its data quality features and added the ability to add calculated attributes to customer profiles. Enhancements make it easier to import old data, manage data collection rules, and quickly activate new data streams. Some CDPs already have similar features, others do not.

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Dentsu Aegis Network’s Merkle Buys 4Cit and DigitalPi

January 31, 2020

We have a clutch of acquisition news today, Dear Reader. Dentsu Aegis Network’s Merkle agency alone accounts for two items: purchase of data services technology company 4Cite and of B2B marketing consultancy Digital Pi. https://www.merkleinc.com/news-and-events/press-releases/2020/dentsu-aegis-network-builds-out-merkles-b2b-services 4Cite is especially interesting, since it aggregates first party information for its retail clients to understand customer intent and improve identity resolution. It’s another way to compensate for the expected demise of third party cookies.

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Human Factors Key to Digital Transformation Success: Infosys Report

January 29, 2020

Digital transformation is another project that can often feel more like a burden than a benefit. Infosys confirms that progress has been slow, with the proportion of companies at the most advanced stage of “visionary” remaining at 22% in the past three years. The most successful firms focus on empowering employees and improving customer experience rather than operational efficiency.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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