CDP mParticle has expanded its data quality features and added the ability to add calculated attributes to customer profiles. Enhancements make it easier to import old data, manage data collection rules, and quickly activate new data streams. Some CDPs already have similar features, others do not.
We have a clutch of acquisition news today, Dear Reader. Dentsu Aegis Network’s Merkle agency alone accounts for two items: purchase of data services technology company 4Cite and of B2B marketing consultancy Digital Pi. https://www.merkleinc.com/news-and-events/press-releases/2020/dentsu-aegis-network-builds-out-merkles-b2b-services 4Cite is especially interesting, since it aggregates first party information for its retail clients to understand customer intent and improve identity resolution. It’s another way to compensate for the expected demise of third party cookies.
Digital transformation is another project that can often feel more like a burden than a benefit. Infosys confirms that progress has been slow, with the proportion of companies at the most advanced stage of “visionary” remaining at 22% in the past three years. The most successful firms focus on empowering employees and improving customer experience rather than operational efficiency.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.