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Networked Insights Raises $30 Million to Expand AI-Based Social Media Tracking and Targeting

Networked Insights uses artificial intelligence and machine learning to understand what consumers are talking about in social media and to build individual-level interest profiles. These are used by agencies and brand marketers for analysis and audience targeting across Facebook, Twitter, and ad networks. The company just raised $30 million, bringing total funding to $80 million.

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Bridg Delivers Online Messages for Offline Restaurants and Retailers

January 9, 2017

We might as well finish out the day with still more news about B2C marketing automation.  Bridg assembles unified customer data from Point of Sale, loyalty, and other systems at retailers and restaurants.  It then applies predictive models to classify customers based on their behaviors, assigns customers to appropriate (human-created) campaigns, and creates highly personalized messages. Like Listrak, Bridg is expanding beyond email and SMS to deliver messages in display, mobile, and social channels.

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Most Marketing Ops Teams Are Centralized: Perkuto Study

August 15, 2022

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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