Not At All Shocking! CDPs Need Persistent Data

What, did you think this was the National Enquirer? You won’t be surprised to learn that Customer Data Platforms need to store data, since it’s part of the definition. But choosing what to store or not to store isn’t so simple. This post from the CDP Institute blog offers some advice and is illustrated with Salvador Dali’s cool “melting watch” picture, which you may recall is named “The Persistence of Memory”.