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Nucleus Research Offers Free Copy of Detailed Technology Buyers Guide

Whatever kind of system you’re thinking about buying, Nucleus Research has a gift for you: a free copy of their 268-page 2018 Enterprise Technology Buyers Guide. This provides sector overviews and individual vendor assessments for CRM, Marketing Automation, Analytics, Enterprise Content Management, and seven other categories. CDP isn’t included, alas. Separately, and also free, they’ve published ‘State of the Market’ reports on several categories including CRM and Analytics Great stuff. Did I mention free?

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Privacy Concerns Delayed Sales at 65% of Companies: Cisco Research

January 29, 2018

Yesterday was Data Privacy Day. I hope you have a great party but will understand if you don’t post pictures. Meanwhile, Cisco last week reported that 65% of companies have seen a delayed sale due to privacy concerns, with an average delay of nearly two months. Companies with more mature privacy processes reported shorter delays. They were also less likely to have suffered a privacy breach. In other words, strong privacy is good business.

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Martech and Adtech Really Are Merging: Salesforce Study

January 25, 2018

Here’s an item that’s more related to the previous one than you might think: a study from Salesforce finds that email marketing and display advertising teams collaborate on technology purchases at 74% of U.S. companies today and plan to collaborate at another 20%. The driver behind this lions-with-lambs comity is use of email addresses to feed advertising audiences to, you guessed it, Facebook. Lots of other interesting information here, including usage of data types, technology, metrics, and new ad channels such as voice devices and wearables.

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Google Plans New Consumer Controls Over Targeted Ads

May 13, 2022

Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year .  The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing.  It’s doubtful many consumers will bother with the settings but the features give more control to those who care.

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