Headless communications may sound like your crazy uncle at Thanksgiving, but it actually refers to the hot market for systems that provide services through API connections, letting users build their own interface. Nylas has just raised a $120 million Series C for headless communications APIs such as calendars, scheduling, and notification emails.
The EU has adopted two new sets of Standard Contractual Clauses (SCC). The Cross-Border SCC is the first and it becomes applicable June 27, 2021. From then until September 27, 2021, the old and new SCC can be used. After that, new contracts must use the new SCC, which is consistent with GDPR and the Schrems II ruling, though old agreements will be honored if deemed appropriate. By December 27, 2021, all old SCC’s need to be replaced. To ensure compliance, organizations should review and make appropriate changes to international... Read More >
The virtual event market is another hot space, and no company is hotter than Hopin. The return of live events will probably cool things down a bit, so Hopin just hedged its bets by purchasing on-site event management vendor Boomset.
CDP Hightouch is to offer Journey Simulations to provide insight into customer journeys before they are live using historic customer data. By anticipating how customers will engage at each touchpoint, marketers should be relieved of the need to optimize once a flow is live. Simulations can be tested and iterated as often as necessary before the journey is launched.