Offering ways to use sensitive data for analytics

Privitar adds Right to be Forgotten and features for safe use of sensitive data

The new version of Privitar’s Data Privacy Platform simplifies compliance for Right to Be Forgotten requests. It also is able to retain de-identified data for machine learning and analytics use, if desired.

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Wonder Raises $11 Million for Better Virtual Events

December 8, 2020

“Virtual event manager” might also have sounded like a fake job a year ago but today it’s obviously real. Plenty of companies are working to develop on-line experiences that reproduce the good bits of live events, although it’s not always exactly clear what those were. If you’re keeping a list of the contenders, Wonder just announced an $11 million seed round for technology that makes it easier to strike up a conversation with online avatars.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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