Privitar adds Right to be Forgotten and features for safe use of sensitive data
The new version of Privitar’s Data Privacy Platform simplifies compliance for Right to Be Forgotten requests. It also is able to retain de-identified data for machine learning and analytics use, if desired.
New Zealand’s Privacy Act 2020 went into effect December 1. Key changes include: 1) Businesses must notify the Office of the Privacy Commissioner if they lose data or experience a breach; 2) The Act now applies to all businesses that do business in NZ, regardless of where they’re based; and 3) Data can only be collected when need is demonstrated.
“Virtual event manager” might also have sounded like a fake job a year ago but today it’s obviously real. Plenty of companies are working to develop on-line experiences that reproduce the good bits of live events, although it’s not always exactly clear what those were. If you’re keeping a list of the contenders, Wonder just announced an $11 million seed round for technology that makes it easier to strike up a conversation with online avatars.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.