Data orchestration vendor Openprise has launched Openprise Agile CDP. The system focuses on B2B data management including unification, enrichment, normalization, and lead-to-account matching. It also enables users to create automated business processes such as lead routing that are tightly integrated with marketing automation and CRM systems.
Let’s take a break from coronavirus to remember the other apocalypse: the end of third party cookies. Apple just moved that date forward by announcing that its Safari browser will now block all third party cookies by default. But Safari’s market share is under 4%. https://netmarketshare.com/browser-market-share.aspx Google Chrome, with 68% share, has said it will stop supporting third party cookies next year.
Come to think of it, consumers liking free stuff may be the most normal thing of all. Sure enough, ad verification vendor Integral Ad Science has found that people are eager to swap paid video streaming services for free ones, even if they have to watch ads in return. Also included: a handy diagram that clarifies the often-confused relationships among Over The Top (OTT), Connected TV (CTV) and Smart TV.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.