Openprise Adds B2B CDP

Data orchestration vendor Openprise has launched Openprise Agile CDP. The system focuses on B2B data management including unification, enrichment, normalization, and lead-to-account matching. It also enables users to create automated business processes such as lead routing that are tightly integrated with marketing automation and CRM systems.

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Apple Safari Blocks Third Party Cookies by Default

March 27, 2020

Let’s take a break from coronavirus to remember the other apocalypse: the end of third party cookies. Apple just moved that date forward by announcing that its Safari browser will now block all third party cookies by default. But Safari’s market share is under 4%. Google Chrome, with 68% share, has said it will stop supporting third party cookies next year.

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Consumers Will Trade Ad Viewing for Free TV: Integral Ad Science Study

March 25, 2020

Come to think of it, consumers liking free stuff may be the most normal thing of all. Sure enough, ad verification vendor Integral Ad Science has found that people are eager to swap paid video streaming services for free ones, even if they have to watch ads in return. Also included: a handy diagram that clarifies the often-confused relationships among Over The Top (OTT), Connected TV (CTV) and Smart TV.

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