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OpenX Ad Exchange Unveils GDPR Resource Center

Some have feared that audience data would become unavailable once the European Union’s General Data Protection Regulation (GDPR) takes effect this May. But panic is now being replaced by accommodation and even some optimism that companies can turn GDPR to their advantage. As part of that process, the OpenX advertising exchange has announced its own GDPR compliance and provided a resource center to help others in the industry make the adjustment. If you’re still confused by GDPR, this is a good place to start.

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Google Adds Connectors to Load Salesforce Data

January 22, 2018

One question haunting the CDP industry is what happens when enterprise tech vendors start offering data unification. It hasn’t happened so far but last week did see new connectors between Salesforce CRM data and several Google products: Google Analytics 360, the BigQuery database, Google AdWords, and DoubleClick Bid Bid Manager. They’re first fruit of a partnership announced last year. If Google builds more connectors and adds core CDP functions such as identity resolution, this could get interesting.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

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