CDP Optimove has launched a new feature to compare the long-term performance of different communication streams over time. Each test stream can include messages across in multiple channels. No prize for guessing that the product name is Streams.
Mostly-email marketing technology company Campaign Monitor has tip-toed into omni-channel by buying cross-channel experience platform Sailthru and real-time email personalization vendor Liveclicker. Both deals were closed last year but just announced. Campaign Monitor merged with email vendors Delivra and Emma in June 2018 and bought the Tagga Customer Data Platform in 2017.
Stand-alone digital voice assistants like Amazon Echo will replace smartphones as the dominant consumer home device, predicts an Accenture report. The network effect is alive and well: 93% of voice assistant owners say they’ll look for other devices that easily integrate with them. A majority (57%) of voice assistant owners say they use their smartphones less.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.