CDP Optimove has launched a new feature to compare the long-term performance of different communication streams over time. Each test stream can include messages across in multiple channels. No prize for guessing that the product name is Streams.
Mostly-email marketing technology company Campaign Monitor has tip-toed into omni-channel by buying cross-channel experience platform Sailthru and real-time email personalization vendor Liveclicker. Both deals were closed last year but just announced. Campaign Monitor merged with email vendors Delivra and Emma in June 2018 and bought the Tagga Customer Data Platform in 2017.
Stand-alone digital voice assistants like Amazon Echo will replace smartphones as the dominant consumer home device, predicts an Accenture report. The network effect is alive and well: 93% of voice assistant owners say they’ll look for other devices that easily integrate with them. A majority (57%) of voice assistant owners say they use their smartphones less.
The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.